Hi,
You need to edit the menu item with the title "Productos" via the Joomla menu manager.
There, under the Page Display tab, you need to activate the "Show page heading" setting.
That will display the heading.
Also, under the "Categories options" tab you have the setting "Use the menu name as title". If activated, the heading will use the title/heading configured as a normal Joomla menu item. If turned off, the heading will use the name of the current category / brand as the heading of the page.