Problems changing order of products

-- url of the page with the problem -- : www.deziroo.com
-- HikaShop version -- : new
-- Joomla version -- : 3.3.6

I have the Product listing for ordering field set to ordering, so I can choose the order of the products, but its not letting me change them. I tried setting all the product areas I see the ordering field to order.

In the backend list of products, change "All sub elements" to "Direct sub elements". Then you can order the products as you like.

It already is on Direct sub elements

Sorry, should have specified more exactly:
The backend list as in your screenshot "Screen_Shot_2015-06-19_at_10_02_27_PM.png". That's the list you get under -> Products -> Products. See the dropdown in the upper right corner there.