Manufacturer URL without link

Hello,

could you please help me to set the manufacturer url displayed at product page not to be a link? I just need to show the text I type into the field URL when editing product, but I dont want it to work like a link - just only a word(s) in frontend product page without any other function.

I think I should edit something here:
Display->Views:
echo JText::sprintf('MANUFACTURER_URL','<a href="'.$this->element->product_url.'" target="_blank">'.$this->element->product_url.'</a>');

but I dont understand css and php much so I need an exact explanation:-).

Thanks

Vaclav