SEO

-- url of the page with the problem -- : beeswaxcandleshop.com/store.html
-- HikaShop version -- : 6.1.1
-- Joomla version -- : 5.4.1
-- PHP version -- : 8.2.29

Hello - I am having a big problem with SEO on my site - Our page rank is down to 1. I have been working with ahrefs.com and google analytics to improve things.

It looks like a lot of my issues come from my hikashop program (see attached image) I must have some settings wrong. Are there some guidelines or directions I can use to improve the site?

Some of the pages in the image are pointing to checkout pages that should have been automatically removed.

Some of my friends are urging me to abandon Joomla/hikashop and use something like SHOP.COM. (I really do not want to go that direction)