FOUND IT! SOLVED!
Posting in the hope is useful to somebody. By analyzing the widgekit_content.php plugin file I got the needed code:
<?php
$widget_id = $this->element->widgekit_id; // RETRIEVES THE VALUE FOR THE WIDGETKIT ID form custom field in category
// load widgetkit
require_once(JPATH_ADMINISTRATOR.'/components/com_widgetkit/widgetkit.php');
// render output
$output = $widgetkit['widget']->render($widget_id);
$output = ($output === false) ? "Could not load widget with the id $widget_id." : $output;
?>
This code is to be added in
com_hikashop/category/listing.php
and after this conditional
if($this->params->get('show_description',1)&&!empty($this->element->category_description)){
In the case you want the widgetkits to be shown only in the description area display of a category. This will prevent the widgetkit from loading inside modules or areas where no description is allowed to show.