[Solved] permissions

-- HikaShop version -- : 2.6.1
-- Joomla version -- : 3.4.8
-- PHP version -- : 5.6.15

i get a 550 permission denied error on filezilla
All other pictures work fine except the ones on hikashop product
The pictures uploads on joomla media manager with no error
uploading will not work at all in any folder on filezilla ftp
All old pictures work fine in product. new uploads do not work.
i tried changing error reporting on server
error_reporting = E_ALL & ~E_NOTICE

is this a server permission error
i tried messing with permissions for awhile with no success
best regards