Hi,
If you want badges, you can create them via the menu Products>Badges on your HikaShop backend.
You can find a tutorial on that here:
www.hikashop.com/support/documentation/1...p-badge-listing.html
If you want the hover effect on the product images like on that listing
demo.hikashop.com/index.php/en/hikashop/...sting/display-in-div
then that's something coming from the template used on the demo website.
HikaShop doesn't have exactly that effect by default.
It however have similar effects like the "fade" or "pane" one that you can activate by changing the "Layout type" setting of your menu item to "fade" "img pane" or "slider vertical".