Hi,
The default value does not mean that the value will be populate into all products. It means that if there is no value and you edit the product, the default value will be pre-populate (or if you display the custom field using the custom field system).
Because you're displaying the "raw value" of the custom field, it just can't work except if you modify every products in your store.
But you can make a SQL query to populate the value in every products ; the other solution will be to change the PHP code in order to use the HikaShop custom field system instead of displaying the raw value.
Regards,
Jerome - Obsidev.com
HikaMarket & HikaSerial developer / HikaShop core dev team.
Also helping the HikaShop support team when having some time or couldn't sleep.
By the way, do not send me private message, use the "contact us" form instead.