Related products module

-- url of the page with the problem -- : digitalguarddog.com/dd_dev/2013-07-24-08...s-i/product/12-pbs-i
-- HikaShop version -- : 2.2.1
-- Joomla version -- : 2.5.14
-- PHP version -- : 5.3.3
-- Browser(s) name and version -- : Any - they're all the same
-- Error-message(debug-mod must be tuned on) -- : No error message

I am totally stumped how to make this work how I want. I've read the documentation and it gives no indication how to achieve this.

1. I don't want the related products under the product, I want it to the left - as it displays (from the Joomla module). How do I get rid of the underneath copy? Actually, what I really want to do is get that up in the left column and turn off the Joomla module, but there seems no option in the HS module to change from underneath.

2. I don't want "Choose options" but I cannot seem to turn this off. I have, in the HS module options, "Add to cart" checked, but it doesn't show. I don't want a customer to be taken to the related product when they click on it (so I turned that off), but "Choose options" still does that even if the image doesn't. It would be much nicer if it opened in a lightbox rather than navigate away.

Thank you for both the help and the explanation. I didn't think of the "related products" in this case have options and that would stop them having a simple add to cart - that makes sense/