com_hikashop renaming image directory?

-- url of the page with the problem -- : .varsity.tcpirate.com/images/com_hikashop/apparel/
-- HikaShop version -- : 2.6.4
-- Joomla version -- : 3.6.2

For optimal SEO purposes the name of the image folder should be changed.
mysite.com/images/com_hikashop/uploads is the standard location for images.
I want to change com_hikashop to something like my-Idea
so the new image location will be
mysite.com/images/my-idea/uploads/

Is it possible? Or is it possible on the install to ask the user to name the image directory?

Will updates default back to the original file name and have to be changed by me again?

Thanks