Hello,
By customizing the views, you can do almost whatever you want.
www.hikashop.com/support/documentation/1...-display.html#layout
So if you want to change the button and display the product name instead, you can override the corresponding product listing view (the view name will depends on the layout/setting you're using, you will find more details in the documentation).
Regards,
Jerome - Obsidev.com
HikaMarket & HikaSerial developer / HikaShop core dev team.
Also helping the HikaShop support team when having some time or couldn't sleep.
By the way, do not send me private message, use the "contact us" form instead.