Adwords plugin

I have found multiple topics about attempts to report hikashop sales to Adwords. The most current solution seems to be to hack the return page of the payment method to report the sales to Adwords:
www.hikashop.com/forum/reports-statistic...dwords-tracking.html
But you need to add some code to also track the actual amount of the purchase.

However, I prefer to use standard solutions than to make hacks everywhere in the code. I wonder why there isn't one general plugin that does this?
I am sure that most hikashop users run Adwords campaigns too, and there is already an Analytics plugin that AFAIK does for Analytics what we need for Adwords: reporting the exact value of each sale. Why not do the same for Adwords?

If someone already made a plugin, please set it for sale so we all can buy it.

Thank you for your quick reply.
I am not sure if this is a typing mistake: "send the AdWords campaign data to Google Analytics". Did you really mean sending it to Analytics or did you actually mean sending it to AdWords?
According to our AdWords specialist, the sales must be reported directly to AdWords. Sales reported to Analytics can be imported to AdWords, but some information is lost and therefore it is difficult to fully optimize the AdWords campaigns from the Analytics data.

This is the javascript that needs to be executed to report sales to AdWords (containing the variables: <my conversion id>, <my conversion label>, <%= totalValue %> and <%= currency %>):

<!-- Google Code for Conversion tag AdWords Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = <my conversion id>;
var google_conversion_label = "<my conversion label>";
if (<%= totalValue %>) {
var google_conversion_value = <%= totalValue %>;
var google_conversion_currency = <%= currency %>;
}
var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/<my conversion label>/?value=<%=totalValue %>¤cy_code=<%=currency %>¤cy_code=USD&label=<my conversion label>&guid=ON&script=0"/>
</div>
</noscript>

Our Adwords specialist is a number cruncher, not a technical person, so he would not be the one to ask about implementation options.
As far as I can see, the Analytics plugin does a great job reporting all transactions to Analytics. When I go to Google Analytics, I can see a list of all completed transactions from hikashop, including their currency and value.
If we could just have the same values reported to Adwords. I suppose that Analytics and Adwords are similar in the ways you can report conversions?

You can have multiple goals/conversions on one website. In Adwords you define what goals you consider as a success for an advertisement.
For example you can have the following two goals:
1) The user signed up for the newsletter (=it is a lead).
2) The user purchased a product in the shop (=it is a customer).
Each goal will have their own conversion label, which is reported to Adwords when the goal had been achieved.
However, I can only imagine you would want one conversion label for a purchase. For a purchase it is important to have the exact value so you can calculate the ROI (return on investment) for each ad.

Hi Nicolas,

Maybe the link included in the <noscript> section of the AdWords code (in my previous post) could be used in a cURL call?

1) I think tracking the conversion at the "Thank you" page would work reasonable well, since all credit card payment methods (or at least the ones we use) redirects automatically to it when the payment is successfully completed.
Only disadvantage is that you have lost information about what order it belongs to and therefore also to the amount of the order, so that has to be solved some way.

2) Yes, according to our AdWords specialist, you would normally only want one label to track purchases. The only important thing for AdWords is to know the value that each advertisement generates (to calculate the ROI). It is not important what specific products were purchased.

We really need this feature a lot and I hope that you will consider to implement it soon. We are ready to hire a freelancer to implement it as a plugin, but I still prefer if it would be developed by Hikashop or another company that already develops 3rd party plugins. This would ensure that it will also be maintained in the future.

/Hans Jakobsen