Hello,
I simply provide the URL of the menu you have configured.
You displaying another URL and it display another content.
Even if you configure a module to display a product listing, if in the URL you give parameters to override some elements, like "ctrl=category" ; the information "ctrl=product" in the Joomla menu won't be used.
So the problem is not your menu configuration but the links you have generated.
Regards,
Jerome - Obsidev.com
HikaMarket & HikaSerial developer / HikaShop core dev team.
Also helping the HikaShop support team when having some time or couldn't sleep.
By the way, do not send me private message, use the "contact us" form instead.