Google remarketing implementation

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  • Hikashop Business
4 days 18 hours ago #367584

-- HikaShop version -- : 5.1.6

I would like to start using Google remarketing.
support.google.com/google-ads/answer/730..._tag&zippy=%2Ccustom

Among other things, I also need a feed.
support.google.com/google-ads/answer/605...l=en#zippy=%2Ccustom

What is already available in Hikashop? I looked at HikaShop Google Dynamic Remarketing plugin, Hikashop Google Products Plugin.
How to proceed?

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4 days 14 hours ago #367588

Hi,

1. The events listed on your Google Remarketing events page are simple versions of the Google Analytics events:
developers.google.com/analytics/devguide...rce?client_type=gtag
While there is no plugin implementing the Remarketing events, there is a plugin for Google Analytics imeplementing the GA events:
www.hikashop.com/marketplace/product/108...egration-google.html
And from what I can read here:
support.google.com/analytics/answer/9313634?hl=en
you can configure GA / Remarketing so that the events collected with GA are transferred to Remarketing
So, I would recommend going this route.

2. For the feed, the HikaShop Google Products plugin included in HikaShop will do what you want:
www.hikashop.com/support/documentation/8...google-products.html
Just configure it via the Joomla plugins manager

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4 days 13 hours ago #367592

2. Google say: Feeds can be created as a .csv, .tsv, .xls, or xlsx file and then uploaded to Google Ads. We have xml.

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4 days 2 hours ago #367593

Hi,

On your link, it says this:

To get started, create your feed offline as a .csv, .tsv, .xls, or xlsx file, then upload it to your account's "Business data" section. If you're a retail business, use the Google Merchant Center to upload your product feed.

If you're using HikaShop, it probably means that you're selling stuff online. So, you must be a "retail business" and not another type of business which doesn't sell stuff. So, what you're pointing out should not apply to you.

On the other end, if you follow the link of the "use the Google Merchant Center to upload your product feed" you get on this page:
support.google.com/merchants/answer/1215...29712-237839881&rd=1
There, you can read this:

What file formats are accepted?
You can use .txt, .xml, or a .tsv. Files can be up to 4 GB in size.

So, you're good with XML.
There, you can also read this:

How do I create a file containing my product data?
The content and format of your product data file are very important and must adhere to our Product data specification. Learn more about creating a product file for Merchant Center.

And this "Product data specification" is precisely what our Google Products plugin follows.

Last edit: 4 days 10 hours ago by nicolas.

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